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We learned the hard way, so you can do it the smart way.

The Kids Aren’t Alright

The Kids Aren’t Alright Platforms profit from children. Parents profit from platforms. Snapchat’s stock just tanked. A new class-action lawsuit claims executives misled investors...

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Posted By Darren Cross
  • August 24, 2025

Jake Paul’s Circus Can’t Touch This: Bundesliga’s YouTube Power Play

Jake Paul’s Circus Can’t Touch This Bundesliga’s YouTube Power Play While Jake Paul was parading around Studio City selling another pay-per-view circus dressed up as...

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Posted By Darren Cross
  • August 20, 2025

Dear Jim, Don’t Fuck Around With the Cuban

Dear Jim, Don’t Fuck Around With the Cuban Every morning, I walk the hills above my home. The road ends where the Santa Monica...

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Posted By Darren Cross
  • August 15, 2025

Chrome’s Future Isn’t for Sale — If It Were, It Should Belong to Everyone

Chrome’s Future Isn’t for Sale — If It Were, It Should Belong to Everyone Last week, Perplexity claimed it wanted to buy Google Chrome...

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Posted By Darren Cross
  • August 12, 2025

Placeholder Products

Placeholder Products What Roku’s Howdy and Fox One tell us about the future of direct-to-consumer streaming Two new streaming services were announced this week....

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Posted By Darren Cross
  • August 8, 2025

fractional leadership + the outsider advantage

fractional leadership + the outsider advantage big companies. small companies. the pattern is the same: leadership waits too long to bring in senior strategy...

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Posted By Darren Cross
  • August 5, 2025

Superbundling: The Coming Platform Wars

Superbundling: The Coming Platform Wars Everyone in streaming talks about “bundles” like they just invented it. Bundle services, reduce churn, call it innovation. That’s...

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Posted By Darren Cross
  • August 2, 2025

The Gates Were Power

The Gates Were Power “There’s something sacred about walking through the gates of Paramount, Warner Bros, Sony, Fox or Disney.”— Gary Lucchesi, producer (Million...

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Posted By Darren Cross
  • July 29, 2025

Everyone’s a Platform. No One’s in Control.

Everyone’s a Platform. No One’s in Control. Stephen Colbert is out at CBS.Substack just raised another $100 million.Ben Thompson mapped how AI removed the...

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Posted By Darren Cross
  • July 25, 2025

The Platform Wars: Beauty on LinkedIn and the Battle for Creator Loyalty

The Platform Wars: Beauty on LinkedIn and the Battle for Creator Loyalty Unilever, TikTok, and Instagram just revealed where the creator economy is headed...

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Posted By Darren Cross
  • July 22, 2025

The AI War Is Here. Here’s How Creators and Small Businesses Can Win.

The AI War Is Here. Here’s How Creators and Small Businesses Can Win. AI is changing everything about how content gets made, distributed, and...

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Posted By Darren Cross
  • June 23, 2025

Slow Is Smooth, Smooth Is FAST: Rethinking the Next Wave of Streaming

Slow Is Smooth, Smooth Is FAST: Rethinking the Next Wave of Streaming In an age of infinite content and zero patience, everything feels like...

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Posted By Darren Cross
  • June 16, 2025

Creators: The Game Is Changing. Are You Ready?

Creators: The Game Is Changing. Are You Ready? AI, algorithms, and Big Tech are reshaping the creator economy at warp speed. If you’re not...

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Posted By Darren Cross
  • June 9, 2025

From Studio Systems to Solo Creators: How Music, TV, and Games All Follow the Same Curve

From Studio Systems to Solo Creators: How Music, TV, and Games All Follow the Same Curve A quiet revolution has been reshaping the creative...

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Posted By Darren Cross
  • June 2, 2025

AI, Generalists, and the New Tipping Point

AI, Generalists, and the New Tipping Point A few years ago, I read Range by David Epstein and found it compelling. The core idea...

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Posted By Darren Cross
  • May 27, 2025

The Platforms Never Really Loved Creators — They Just Needed Them

The Platforms Never Really Loved Creators — They Just Needed Them For the better part of a decade, creators were the beating heart of...

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Posted By Darren Cross
  • May 20, 2025

Tariffs, Tight Wallets, and the Creator Economy Squeeze

Tariffs, Tight Wallets, and the Creator Economy Squeeze Tariffs. Inflation. Flatlining fan spend. The headlines make it sound like a macro story. But zoom...

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Posted By Darren Cross
  • April 18, 2025

Netflix, Fungible Creators, and the Shrinking Pie for Everyone Else

Netflix, Fungible Creators, and the Shrinking Pie for Everyone Else Netflix’s new move into video podcasts isn’t just about diversifying formats. It’s about owning...

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Posted By Darren Cross
  • April 11, 2025

Are Movies Really Back? Depends on Who You Ask

Are Movies Really Back? Depends on Who You Ask Lately, there’s been a lot of noise about Hollywood’s big comeback. The headlines are glowing:...

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Posted By Darren Cross
  • April 6, 2025

For Gen Z and Gen A, Creators Aren’t the Alternative—They’re the Default

For Gen Z and Gen A, Creators Aren’t the Alternative—They’re the Default A new Deloitte study just confirmed what many of us already knew...

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Posted By Darren Cross
  • March 31, 2025