TURN PLATFORM DATA INTO OPERATING CLARITY
See where the value is created, where the picture is distorted, and what needs to change.
Who We Help
Headline metrics are easy to read. What’s underneath them often is not.
The content may be performing, but audience behavior, distribution, and revenue aren’t in sync.
What looks like growth in one area of the business can conceal weakness somewhere else. Expand to a new platform, and it starts over.
How We Work
DIAGNOSE
Separate signal from noise to uncover the operating reality
SOLVE
Decisions that translate into measurable business outcomes.
SUPPORT
Keep the work moving as decisions evolve and compound.
POV
No One Planned This examines how platforms, creators, algorithms, and audiences quietly rewrote the media business. It provides the framework behind distllr's approach to audience, content, distribution, and revenue, and why operating decisions must evolve with them.
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![Director's chair labeled "FOX" on a studio set, with logos for Amazon, Meta, Creator Marketplace, and leading digital creators in the background, representing creator partnerships and Connected TV distribution.]()
The Creator Economy's Real Risk Isn't the Money. It's the Math.
Fox, Amazon, and Meta are all betting big on creators this year. Most of them are betting on people, not categories… MORE
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![A lone figure watches a towering explosion engulf an oil rig as flames and black smoke fill the sky, illustrating a dramatic cinematic moment.]()
There Will Be IP
In December, I wrote that IP was becoming a form of capital. The occasion was the possible sale of Warner Bros. Discovery, but the sale itself was almost beside the point. Everyone was focused on who might… MORE
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![Two men in suits share an intense face-to-face conversation, with one pointing a finger while speaking, capturing a tense dramatic moment.]()
There's a Great Future In Creators. Think About It.
Every platform has a creator exec. Every deck has a creator slide. The vocabulary has shifted fast, and the business… MORE
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![Laptop displaying an entertainment industry news website featuring articles about film, television, and media, photographed on a modern desk beside a notebook and plant.]()
MORE of Our Thinking
Go further with industry insights and thought leadership on Substack. Subscribers get structural analysis, operating frameworks, and applied thinking — not hot takes, not nostalgia... MORE
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