Tariffs, Tight Wallets, and the Creator Economy Squeeze

Tariffs, Tight Wallets, and the Creator Economy Squeeze Tariffs. Inflation. Flatlining fan spend. The headlines make it sound like a macro story. But zoom in and you’ll see where it lands first: independent creators, small shops, and one-person brands—the very people powering the internet’s creative engine. Trump’s latest tariff push is framed as a trade […]

Netflix, Fungible Creators, and the Shrinking Pie for Everyone Else

Netflix, Fungible Creators, and the Shrinking Pie for Everyone Else Netflix’s new move into video podcasts isn’t just about diversifying formats. It’s about owning the next frontier of social commerce—and doing it in a way that cuts traditional creators out of the value chain. The premise is smart. Build podcast-style shows around known hosts and […]

Are Movies Really Back? Depends on Who You Ask

Are Movies Really Back? Depends on Who You Ask Lately, there’s been a lot of noise about Hollywood’s big comeback. The headlines are glowing: theaters are booming, teens are back, movies are having a moment again. At first, I wanted to believe it. But something felt off—so I took a closer look at the numbers […]

For Gen Z and Gen A, Creators Aren’t the Alternative—They’re the Default

For Gen Z and Gen A, Creators Aren’t the Alternative—They’re the Default A new Deloitte study just confirmed what many of us already knew in our bones:For younger audiences, creator content isn’t a niche—it’s the center of gravity. Gen Z now prefers creator-driven video over traditional TV and film.And Gen Alpha? They’re growing up with […]