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Deep-ish Thoughts

We learned the hard way, so you can do it the smart way.

Tariffs, Tight Wallets, and the Creator Economy Squeeze

Tariffs, Tight Wallets, and the Creator Economy Squeeze Tariffs. Inflation. Flatlining fan spend. The headlines make it sound like a macro story. But zoom...

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Posted By Darren Cross
  • April 18, 2025

Netflix, Fungible Creators, and the Shrinking Pie for Everyone Else

Netflix, Fungible Creators, and the Shrinking Pie for Everyone Else Netflix’s new move into video podcasts isn’t just about diversifying formats. It’s about owning...

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Posted By Darren Cross
  • April 11, 2025

Are Movies Really Back? Depends on Who You Ask

Are Movies Really Back? Depends on Who You Ask Lately, there’s been a lot of noise about Hollywood’s big comeback. The headlines are glowing:...

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Posted By Darren Cross
  • April 6, 2025

For Gen Z and Gen A, Creators Aren’t the Alternative—They’re the Default

For Gen Z and Gen A, Creators Aren’t the Alternative—They’re the Default A new Deloitte study just confirmed what many of us already knew...

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Posted By Darren Cross
  • March 31, 2025